Writing Skills

Professionals in the present business environment are busy and well-written communications help save time. Additionally, good writing adds to the credibility of the writer and reflects positively on a company's image. Writing skills are important in many types of company communications, including emails, reports, presentations, company brochures, sales materials, and visual aids. Many of us rely on emails and text messages to get our professionalism, personality and point across. These written messages must be concise and self-explanatory, so workers can be productive and not waste time asking for further instructions. Employees must not only know how to write effectively, they must also be discreet in their written work. One needs to understand the importance of these writing skills as writing is the primary basis upon which the work, learning and intellect would be judged. Communication skills, including writing, are one of the most important transferable skills that workers possess. Most business professionals, such as marketing, finance, and research and development managers, need excellent writing skills to properly convey ideas and concepts.

Organized, logical and persuasive writing allows an individual to break through the clutter and get the message heard. The writing skills training programme is designed to provide learners with the ability to follow a process in writing texts required in business. This will help the participants to articulate their thoughts in a clear and concise manner that will allow their ideas to be better understood by readers. They'll also learn to spot, correct and avoid the most common writing pitfalls, and gain valuable experience analyzing, writing and revising a wide spectrum of business documents. The programme will enable learners to recognize and effectively apply modern textual conventions. Covering everything from basic grammar to advanced principles of persuasion, influence and motivation, our training programme on writing classes give you complete success. Learn how to deliver compelling and effective business letters, e-mails, memos, reports and proposals with the business writing courses and training.

The Topics Include

Introduction to Business Writing
Understand the purpose of effective business writing
Improve writing through clear communication
Plan writing and collect relevant information
Identify texts specific to a particular business function
Identifying the key audience
Checking information for accuracy, bias and stereotyping
Using plain, up-to-date language in business documents
Identify effective information transfer – style and tone
Drafting and editing of business documents
Checking for accuracy and factual correctness

Using appropriate grammar
Use correct punctuation, capitalization, abbreviations, and number formats
Overcoming writer’s block
Messaging with impact through email, social media, and the web
Document Types and their Considerations
Formats and formulas for various writing requirements
Identifying your reader's needs and expectations to establish the purpose and focus
Organizing ideas and generating content
The techniques: strategically organizing ideas and messages
Knowing how to best display visual information

Achieving precision, clarity and conciseness
Gaining familiarity with powerful openings and closings to capture and retain attention
Learning how and when to use the appropriate tone, persuasion and positive and negative words
Common verb mistakes: tense, mood, subject-verb agreement
Finding typical (and not-so-typical) errors in grammar
Adjective-adverb confusion
Building and deconstructing grammatically correct sentences
Dangling and misplaced modifiers
Active and passive voice
Working with “exceptions to the rule”